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The Sound of Falling Words- A Story of Telling.
Did you ever stop to think what happens to the billions of words spoken everyday? What happens to the words that don’t get heard? How long will they live for and do they make a noise when they fall on...
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Choice, Freedom and Happiness Stories
In the last edition of MISC magazine I read the article by Paul Isakson on “ Truth, Beauty and Transformation” as the central themes for brand stories. I agree with Paul that these are essential...
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Emotion and Reason in Marketing-Choosing Your Brand Story
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne
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Stories from the Edge
In Lovemarks, Kevin Roberts said ” I want to be as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the centre”. It’s a great quote and has...
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History
Its funny History is hiSTORY. Some would say the future is a story we tell about tomorrow. History is a tale we tell about yesterday. Reality only exists now, the rest is just a story. So we live all...
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Stories Inside Healthcare
Acute and chronic illnesses should be thought differently. Especially in chronic conditions Storytelling may aid the goals and path of therapy.
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Dog’s Life A Story of Meaningful Change Living with COPD
I’m proud to have created this short animation with Make Believe UK. Its now being used by the COPD Foundation to explain what living with COPD is like to people and those around them. It’s the story...
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Feeling The Story
Sometimes its difficult for people to understand the ubiquitous nature of stories. Why do we like them so much and why are there so may similar stories across the world? When you look at the...
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More on Neuroscience
http://www.neurokarmaproject.com/anxiety/banishanxiety/ Nice article explaining more of the neuroscience of happiness and success.
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Things That Can Kill You- A New Short Film From Joe Macantonio
Great story well shot and told.
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